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Oscar Ratings Plummet  Rate Topic 
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 Posted: Thu Mar 8th, 2018 09:07 am
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beejmi
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LOS ANGELES — The doomsday ratings scenario has hit the Oscars. A record low 26.5 million people watched Sunday night’s telecast, a nearly 20 percent drop versus last year.

It also represents a startling drop off: As recently as four years ago, the Academy Awards had an audience of 43.7 million viewers.

The previous record low was in 2008 when 32 million viewers watched a hastily organized ceremony that proceeded just days after the Writers Guild of America’s strike had ended.
Moving the ceremony up to 8 p.m. on Sunday on ABC — a half-hour earlier than its 8:30 p.m. slot — did little to aid the show’s rapidly declining audience.

ABC executives were concerned enough before the ceremony that they said publicly that Oscar winners should not feel compelled to make fiery political speeches. Keeping things frothy and fun would do just fine.

And the show, for the most part, stayed away from the industry’s concerns over the Trump administration (a contrast from a politics-heavy Golden Globes and Emmys), though it did emphasize the #MeToo and Time’s Up movements.

Television executives often point to a lackluster slate of performers or movies as a reason for disastrous ratings. But with $57.4 million in ticket sales, “The Shape of Water” was the biggest best picture winner in five years since “Argo” won best picture in 2013.

Ratings for live award shows have plummeted in the last six months. The Grammys saw a quarter of its audience plunge in January, and the Screen Actors Guild Awards similarly saw a 30 percent drop.

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 Posted: Thu Mar 8th, 2018 09:33 am
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Franchise
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I’m surprised it is as high as it is. I don’t know anyone who watches any of the awards shows anymore.
I think once this generation of grandmas passes away the rating will really be in the dumper 

Last edited on Thu Mar 8th, 2018 09:35 am by Franchise



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 Posted: Thu Mar 8th, 2018 04:20 pm
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KGB

 

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Franchise wrote: I’m surprised it is as high as it is. I don’t know anyone who watches any of the awards shows anymore.
I think once this generation of grandmas passes away the rating will really be in the dumper 

I think you're right.  My 74 year old mom watched it even though she might have went to the theater once in the previous year.  I have no idea what the allure is for her; I guess it's tradition. 
 
As for the degenerates in Hollyweird, you reap what you sow.  When you continually make plain your disdain for half the country, they're going to get the message that they're not welcome and tune out.  It's not rocket science.  It also doesn't help that it's more and more apparent that the ones who deign to lecture us deplorables about the way we live our lives, themselves live and work in a business that's an absolute cesspool of moral depravity



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 Posted: Thu Mar 8th, 2018 04:46 pm
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beejmi
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Might be a response to 'how political' the show has been in recent years

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 Posted: Thu Mar 8th, 2018 04:51 pm
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Or could also be the fact that people over 30 don't tend to go to movies as much anymore. I used to go weekly with my wife when we started dating in the late 90's. Now maybe 1 or 2x a year. So we dont tend to see any of the movies nominated, thus have little interest.

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 Posted: Thu Mar 8th, 2018 06:20 pm
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srossi
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It's a combination of things.  Ratings for everything are plummeting.  We've talked about this a million times before.  Viewership is so fractured because of how many options there are now, and how many people can follow the results live online without having to sit through a 4 hour show.  Anything of interest is immediately posted online too, so you can see the opening monologue and the few minutes of decent speeches instantaneously without ever tuning into the broadcast. 

Add to that the fact that the Oscars are of course geared towards old people, and almost none of the nominees appeal to a demographic under 96.

Of course the political rhetoric then plays it's role too.  Half the country is turned off already and can't be brought back because, real or perceived, they've felt for years now that the show is an attack on them.  It's too late to put that toothpaste back in the tube.  They're gone forever.  Then you have the moderates or non-political types who just don't give a shit and don't want to hear about politics every second of every day, they already can't escape from it on Twitter and Facebook and even football now and they just can't sit through it another night. 

On top of that, you have people who might not even be political or Republican who for DECADES have recognized that the Oscars are a party for elite wealthy liberals to pat themselves on the back and act impossibly snooty when the average American just can't relate to that.  I remember 20-25 years ago people I knew with liberal leanings who didn't watch for that reason, long before it became 80% as politicized as today.

I also think as a final nail in the coffin that 24 hour news channels and social media and TMZ and all this overkill celebrity stuff has destroyed the mystique of the "movie star".  It doesn't exist anymore.  There are no Erol Flynns or Clark Gables or Audrey Hepburns out there who you only see on rare occasions and who seem larger-than-life.  These days we've all seen every celebrity taking a drunken piss in an ally.  It kind of ruins the glamour.  This has effected people's interest in just about everything, and the same arguments are made about lack of interest in sports and wrestling and everything else.  Everyone is too accessible and no one is special anymore.



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 Posted: Thu Mar 8th, 2018 07:37 pm
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The show is a dinosaur. I actually like Kimmel and did check in on his opening but after that, I just don't see that point. I saw maybe 2 of the movies mentioned.

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 Posted: Fri Mar 9th, 2018 11:37 pm
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Principal_Raditch wrote: Or could also be the fact that people over 30 don't tend to go to movies as much anymore. I used to go weekly with my wife when we started dating in the late 90's. Now maybe 1 or 2x a year. So we dont tend to see any of the movies nominated, thus have little interest.
I think MoviePass might change this. It used to be that all of the movies went to Netflix after they were out of the theaters but that isn't the case anymore. The movie catalog on Netflix hasn't grown nearly as much over the past several years as studios are demanding more than Netflix is willing to pay. Redbox is a decent option but it doesn't have all of the movies that drop out of the theaters either. Same for Amazon plus I am too cheap to pay a video rental fee when I already have Amazon Prime and Netflix subscriptions. I suspect that some movies are never distributed through Netflix, Redbox, or Amazon and if you didn't see them while they were out in the theaters then you won't be able to watch them.

For all of the reports of movie theater attendance dropping, there seems to be decent crowds in my area (Baltimore / DC). On the weekends, the showings are often sold out even for movies that have been out for 2-3 weeks. I typically go to the movies on weeknights after 10 pm and there is still often 50 people or so in the theater even for the non-blockbuster movies. When I watch others purchase their tickets, nearly 80% or so of them are buying them with MoviePass. Since it is a monthly "all you can watch"-type subscription service, many people (myself included) just go to the movies when they have nothing better to do since it is basically free for them. I used to never watch a movie in the theater. Now I have seen nearly every new release that is out including operas, musicals, theater presentations, and special classic movie presentations.

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 Posted: Sat Mar 10th, 2018 12:45 am
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tamalie
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When the Oscars got into a ratings rut a decade or so ago, one of the theories was that people felt alienated about the Best Picture nominees largely becoming only art house fare that few people had seen. The idea, in theory, of expanding the number of Best Picture nominees from 5 to 9 a few years ago was to get some box office hits into the mix instead in addition to the art house stuff and drive ratings. That practice endured for a few years. We had films like "Mad Max: Fury Road", "American Sniper", "Les Miserables", "Toy Story 3", "Up", "True Grit", and "Argo" get nominated among others. Over time it has evolved into art house films getting nominated with sometimes few to no mainstream popular films getting a nomination.

The Oscars will always do big ratings. The ratings will erode as the television universe fragments further. The key to sustaining or slightly increasing the ratings is nominating more films people will see for best picture and working in popular nominations elsewhere for things ranging from the acting awards to Best Original Song in which this year there wasn't a big charting single such as when Pharrell Williams was nominated for "Happy".

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 Posted: Sat Mar 10th, 2018 01:18 am
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It is probably a few factors as mentioned here:

1. Fragmentation. Some people might have found watching it on twitter more interesting.

2. Hosting. Too scared to do anything. Ricky Gervais skewered the pomposity at something or the other a few years ago and they didn't dare to invite him back.

3. Wider availability of stuff. In the day when David Niven was commenting on streakers, what else did you have on telly? Nothing really exciting or edgy. The Oscars were probably more so (George C Scott and Sacheen Littlefeather) than 95% of the output. Now you get more close-to-the-knuckle stuff in one episode of Family Guy than in an entire Oscar night.

4. Predictability. Easy to choose the winners this year. And it's not been difficult in recent.

5. Probably linked to the above. There are few exciting films. 1994 saw Pulp Fiction, Shawshank and Forrest Gump. Now I detest the last of those, but they were three films that between them caught the imagination of everyone, so there was a real interest in which would get the gongs. Has that happened at all in recent years? About the last underdog story I remember at the Oscars was Slumdog and that itself was an underdog story. Moonlight was, I suppose, but that was so virtue-signally.

And part of that is because television is taking over the really impressive stuff. More room for complex storylines and so on.



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 Posted: Sat Mar 10th, 2018 05:13 am
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beejmi wrote: Might be a response to 'how political' the show has been in recent years

Kimmel was the host again, right?  No way am I tuning in to watch him dig on Trump for three hours.  I've got better stuff to do with my time.  



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 Posted: Sat Mar 10th, 2018 05:30 am
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Blazer wrote: beejmi wrote: Might be a response to 'how political' the show has been in recent years

Kimmel was the host again, right?  No way am I tuning in to watch him dig on Trump for three hours.  I've got better stuff to do with my time. 

Kimmel's "battle" with Matt Damon is always entertaining though

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