There was a set in the 60s that had a trivia question about the player on the back that you had to scratch underneath to get the answer. Before everything became "collectable" it was probably a good idea.
I have five Gretzky rookies and a rookie Lemieux, all purchased via the pack method. Because that's when we did it for fun with our spare quarters. Good times.
I can’t remember ever getting a card worth a shit in all of the packs I bought.
You must have only started buying in the late 80's after Upper Deck came onto the scene and the card companies began mass producing everything and selling them in the big box stores?