View single post by TerryWWWF
 Posted: Tue Sep 7th, 2010 10:09 am
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Joined: Mon Nov 26th, 2007
Posts: 4321
stingmark wrote: TerryWWWF wrote: It dies when Jerry does. This kind of long-form telethon is mostly obsolete because stations don't want to clear that kind of time. They can make money with Sham Wow infomericals overnight.

MDA will move to a different form of fund raising.

I dont think will go on, and probably get updated w/better/more current mainstream wont "all of a sudden" die when he does. I think they have things in place for that time.
It won't go on. The TV business has changed radically and all telethons are disappearing. This one endures because of the Jerry Lewis tradition. As it is, more stations are only carrying part of it or shunting off big parts of it to their cable channels. It doesn't make economic sense for stations to give away big parts of air time for this show. Once Jerry is gone, they'll dump it without a second thought.