View single post by kargol
 Posted: Mon Apr 19th, 2021 10:14 pm
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kargol



Joined: Thu Oct 18th, 2007
Location: Brum, United Kingdom
Posts: 5015
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I would argue that there's no such thing as "pop culture" these days. Technological delivery has fractured to an extent that there's nothing that can count as a cross-society touchstone.

Look at pop music these days. It's basically a committee creation to grab people's attention for the 30 seconds that trigger a revenue on Spotify. Hence they start with the chorus and some trigger wording. Make it dance as well with easily mime-able lyrics and it will go viral on Tiktok.

But anyone over the age of about 17 will not give a flying shit about Tiktok. From 17-24 or so it will be Spotify, 24-30 or so Youtube, 30+ CDs and hipster vinyl.

It's too fragmented. Other than when you get created crossovers. There's a reason why Lil Nas X did that thing with Billy Ray Cyrus - it doubled his audience. Everyone's working with everyone else and everything is sounding the same as a result.



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