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Ratings Are In and TNA is Done  Rate Topic 
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 Posted: Sat Jan 10th, 2015 01:26 am
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srossi
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On Spike, they pulled in a million viewers every week, give or take.  The debut episode on Destination America drew 263,000 viewers.  There's just no way to sugarcoat this or even to hope for the best.  Ratings aren't everything but when your pool of consumers to generate revenue from shrinks by 750,000 people, there's just no hope.  I'm sure realistically TNA expected it to be bad, but I'm not sure if they expected it to be that bad.  They had to have hoped to at least bring over half their audience, and even that would've been brutal.  TNA is dead.



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 Posted: Sat Jan 10th, 2015 01:30 am
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Superstar
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TNA isn't dead. Discovery Network is all in on this - they're spending $504,000 in advertising this month for TNA to spread the word of where they are and what they're doing. I know it's fact because I have the orders on my desk. Discovery is considering this a three year plan, and they are not going to pull the plug. And yes, they expected the low rating because Discover America has about half the cable coverage as Spike has.

Last edited on Sat Jan 10th, 2015 01:30 am by Superstar



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 Posted: Sat Jan 10th, 2015 01:35 am
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srossi
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Superstar wrote: TNA isn't dead. Discovery Network is all in on this - they're spending $375,000 in advertising this month for TNA to spread the word of where they are and what they're doing. I know it's fact because I have the orders on my desk. Discovery is considering this a three year plan, and they are not going to pull the plug. And yes, they expected the low rating because Discover America has about half the cable coverage as Spike has.
Well I don't mean they're going under tomorrow.  Dixie is great at getting people to lose money for her.  But all the advertising in the world won't get them back to 500,000 viewers IMO, and they'll pull the plug after a year or two. 

These companies always have a "change of direction" when things aren't working.  I think a bunch of shows just got the ax because the new head of Discovery wants to focus on serious science shows and not the goofy mermaids, aliens, and human-eating snake crap that the network has now become known for.  I don't think he's in charge of this network too, but things change so quickly in cable TV if you're not pulling your weight. 

I just don't see TNA as being relevant anymore in the wrestling landscape, not even to the level that they were before. 



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 Posted: Sat Jan 10th, 2015 01:46 am
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Superstar
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I would agree with your relevance comment - things have changed and even the people that were watching TNA at the end I think were just doing it because they were used to it. I think that they royally screwed up with the amount of money that they pissed away on Hogan, Bischoff, Flair, etc. Hogan got them some eyes, but not anywhere near what they thought. I think the rebranding to IMPACT from TNA hurt them a lot, and I think that not having a real wrestling person in charge was really bad for them too.

With all of that said, when Discovery Channel takes something that they think they can grow, and they start with this base, they are going to grow it. They truly believe in the product to the point that I would bet money out of my pocket that they want to take it over from Panda and make it their own property. Whomever is in charge of this made it a focal point in December at their holiday meet and greet at their offices, and we've gotten a lot of promotional material regarding it as they are going to be cross promoting it on every one of their networks with ads and other shit.

If they have a three year plan and it's not working, they are going to give it two good years and let it die a painful death in year three by moving it to one of their networks with even less pull than Discover America. If that's possible.



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 Posted: Sat Jan 10th, 2015 01:54 am
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Superstar wrote: They truly believe in the product to the point that I would bet money out of my pocket that they want to take it over from Panda and make it their own property.


If that's true, doesn't that seem even more dangerous for TNA's survival?  Panda was willing to use it as a loss leader and the Carters wanted to keep Princess out of their hair, and had the money to burn to do it.  If it becomes a Discovery property, some bean counter is going to surely ax it one day in the relatively near future.  It's going to be WCW all over again where they're completely at the mercy of a single network with no other options. 

Last edited on Sat Jan 10th, 2015 01:54 am by srossi



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 Posted: Sat Jan 10th, 2015 03:28 am
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Discovery will blow all of this money on TNA, but when the Dakota boys from Gold Rush wanted more money, they fired them.

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 Posted: Sat Jan 10th, 2015 04:41 am
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I think TNA is proof that you can put whatever "big names" you want on a bill, it takes more than just a name to draw. TNA is an embarrassment. The company name is what's killing them now, it's already failed. I don't even watch the garbage but I bought into the relaunch, I thought they had a CHANCE to do something. Then you turn it on and it's the SAME EXACT GARBAGE with certain guys playing different parts. A reboot requires new ideas, this is the same old garbage and deserves the ratings it got.



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 Posted: Sat Jan 10th, 2015 06:01 am
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It's a big drop from Spike, but it's huge for Destination America. I hope no one was expecting the 1.1 million they got before to all move over.



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 Posted: Sat Jan 10th, 2015 07:43 am
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They could recoup some viewers if they tried airing their shows on Hulu or some other streaming service a day or so after they air on Discover America. Considering the large number of households that do not get the Discover America channel, they need some way to get their programming in front of potential viewers.

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 Posted: Sat Jan 10th, 2015 08:20 am
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Besides the rating, which are higher than the average for Destination America. Is the massive amount of money loses TNA has already started piling up with no way of recouping those loses.

I don't see where potential income will be made going forward with TNA? With these numbers how can they expect to improve their PPV buyrates which Dixie has talked about continuing. If they were doing 10k to 15k buys with a million plus viewers a week, what can they expect to do with so many less viewers.

House shows are out the window, they've never really been a source of revenue and now there is no hope for that. With the ratings where they are there is little hope in landing a national advertiser willing to pay them anywhere enough to cover their loses.

The set of three episodes they taped in New York City brought them around half a million dollars in loses, so they are off to a good start.

Not sure if any of you are subscribers to MLW VIP, but myself and Court Bauer discuss TNA and the economics at length.



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 Posted: Sun Jan 11th, 2015 07:17 am
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Backstage at the TNA Impact Wrestling/Lockdown taping last night in New York City, there were some upset about the audience number that was reported here on PWInsider.com and elsewhere (263,000 viewers, although I was told that a 359,000 viewership number is also floating around). One top TNA executive told me that the number is wrong and is actually the demographics number. They also stated that Destination America would be issuing a press release for the rating this week, possibly as soon as Monday. So, we will see.

Destination America will be doing heavy promotion for this Friday's Impact Wrestling debut in their regular timeslot, which is being considered the "official" debut by the Network. I was told last night there will be a half-page ad in USA Today soon as well as heavy promotion for the 1/16 broadcast on all the Discovery networks starting this weekend.



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 Posted: Sun Jan 11th, 2015 09:35 pm
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Just watched the show on youtube.Same old TNA. The main event interupted by senseless heel turns. Here's the yt video
for those who haven't seen it.

 


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 Posted: Mon Jan 12th, 2015 03:46 am
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Matt Farmer

 

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Yeah the first show is pretty much the definition of poor hot shotting. Just a bunch of action thrown out there just for the sake of having action, no meaning behind it. And the backstage screen shots scream Vince Russo.

Now that they are no longer with Spike it makes you wonder if Dixie went back to ol Vinnie Roo?



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 Posted: Mon Jan 12th, 2015 04:11 am
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Matt Farmer wrote: Yeah the first show is pretty much the definition of poor hot shotting. Just a bunch of action thrown out there just for the sake of having action, no meaning behind it. And the backstage screen shots scream Vince Russo.

Now that they are no longer with Spike it makes you wonder if Dixie went back to ol Vinnie Roo?

It's a Destinstion Anerica decision to appeal to the reality TV crowd and keep the camera on the talent when they're backstage, away from the arena, and "out of character". No joke, this is the vision of the network. So that'll go well.  Best part of that aspect in the debut episode was all the babyfaces on the bus together. Nothing says "first class operation" like that. Vince would never show his talent on a bus. They'd all have private towncars or limos. 

Last edited on Mon Jan 12th, 2015 04:15 am by srossi



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 Posted: Mon Jan 12th, 2015 04:46 pm
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bpickering wrote: pwinsider.com

Backstage at the TNA Impact Wrestling/Lockdown taping last night in New York City, there were some upset about the audience number that was reported here on PWInsider.com and elsewhere (263,000 viewers, although I was told that a 359,000 viewership number is also floating around). One top TNA executive told me that the number is wrong and is actually the demographics number. They also stated that Destination America would be issuing a press release for the rating this week, possibly as soon as Monday. So, we will see.

Destination America will be doing heavy promotion for this Friday's Impact Wrestling debut in their regular timeslot, which is being considered the "official" debut by the Network. I was told last night there will be a half-page ad in USA Today soon as well as heavy promotion for the 1/16 broadcast on all the Discovery networks starting this weekend.

This sounds desperate. If they can even get that abysmal rating up by 1% they'll be able to spin it as a positive, but can you imagine if it went down?

 

Perhaps, rather than be upset at people for reporting a "low" number, they ought to concentrate on making the show a bit better so people actually want to watch.

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